FANCY UP, a trendy entertainment brand established in 2021, is committed to deconstructing and redefining trendy art, discovering and nurturing avant-garde trendy artists, and creating IP works with deeper connotations and emotional value. Adhering to the brand philosophy of "Made for Fun," it has evolved into a comprehensive operation and service company centered around IP incubation, integrating modules such as design, production, retail, digital media development, online gaming, and IP licensing collaborations.