IP SNACK, derived from the homophonic play on “IP,” embraces the brand philosophy of “Great fun,good taste, happy first.” Using casual snacks as a medium, we combine popular global IPs with creative designer toys. Focusing on playfulness, interactivity, collectability, and social engagement, we craft treats that are as delightful to look at as they are to play with and savor. Through innovative design and premium craftsmanship, we bring the joy of adorable creations and delicious flavors in IP-based snack toys into everyday life—making every bite a moment of happiness.