RAVENSBURGER REVEALS DISNEY LORCANA GAMEPLAY, PLANS ORGANIZED PLAY PROGRAM
4.7.2023, 4:10:45 PM
133

Home /Media Center / Press Release / RAVENSBURGER REVEALS DISNEY LORCANA GAMEPLAY, PLANS ORGANIZED PLAY PROGRAM
4.7.2023, 4:10:45 PM
133

This week, Ravensburger officially revealed the gameplay for its highly anticipated trading card game (TCG), Disney Lorcana. Set to release globally on Sept. 1, Disney Lorcana brings fans of the soon-to-be century-old brand to local game stores across the world, along with Disney’s online store, shopDisney. The magic-filled, strategy card game will debut two weeks early at specialty toy stores, hobby shops, and select game stores as part of Ravensburger’s organized play program on Aug. 18.
In Disney Lorcana, players take on the role of the ‘Illumineer’— a spell casters who wields the magic ink to summon the characters of Disney’s most beloved franchises, or ‘glimmers,’ into battle. Illumineers utilize their glimmers, action cards, and item cards in the search of lost lore. Players can choose to either quest for lore with their glimmers or battle it out with their opponents. The first to accumulate 20 lore wins.
As part of its organized play program, Ravensburger is offering a kit of promo cards, pins, and other prizes to players who participate in select game store events around the globe. Game stores have the option of hosting tournaments or 12-week, participation-based league play events with resources provided by Ravensburger.
Source: The Toy Book

Earth Day: 20 Eco-Friendly and Nature-Themed Toys Reveal Emerging Industry Trends
On April 22, 2025, the 56th annual Earth Day arrives as a pivotal moment for the toy industry, which is increasingly embracing sustainability. As global environmental awareness deepens, the toy sector is accelerating efforts to build a green industry ecosystem centered on sustainable development. This shift provides families with playful options that are both engaging and environmentally responsible.?

Trending Now! “Best Toys of Spring & Summer 2025 Influencer’s Pick List”
Recently, The Toy Association?, in collaboration with Clamour, unveiled the "2025 Spring/Summer Influencer’s Choice Toy List". The 24 selected products were meticulously evaluated by hundreds of top influencers, each with over 1 million monthly views and 500,000 followers. This highly valuable list not only highlights the urgent demand among families for diverse play experiences but also serves as a global benchmark for toy consumption trends—offering invaluable insights for product development and marketing strategies.

Building Block Toys Maintain Strong Growth Trajectory in Global Market
Building block toys have experienced five consecutive years of growth in the global toy market, with a notable 14% surge in sales in 2024.
How Much Are Parents Willing to Pay for "10 Minutes of Silence" During a Trip?
Short getaways, weekend road trips, long-distance holiday journeys... The growing need for children's entertainment during travel has created a blue ocean market full of untapped potential. For toy companies, the challenge lies in packing endless fun into limited space, and combining play with developmental value in short moments. This article focuses on three core categories—construction & sensory toys, interactive travel games, and creative craft kits—highlighting best-selling travel-friendly products. We break down the innovations in portability, functionality, and scenario adaptability, aiming to offer new insights for product development and marketing.