TOIKIDO CREATES UEFA EURO2024 MASCOT INSPIRED BY ICONIC CHILDREN’S TOY
6.30.2023, 4:32:36 PM
129
Home /Media Center / Press Release / TOIKIDO CREATES UEFA EURO2024 MASCOT INSPIRED BY ICONIC CHILDREN’S TOY
6.30.2023, 4:32:36 PM
129
The mascot for next year’s UEFA Championship will be a teddy bear.
Toikido, in collaboration with the Union of European Football Associations (UEFA) and Fanatics, master licensee for EURO2024, has unveiled the UEFA EURO2024 mascot.
The life-size teddy bear mascot will be featured in a collaboration with Toikido’s online Roblox game world, Pinata Smashlings. The UEFA EURO2024 Football Island will be filled with challenges, quests, and host city stadiums all created to reinforce the key message of getting active. The mascot will also be the subject of an extensive merchandising program.
During the lead-up to the tournament, the mascot will aim to encourage Generation Alpha (those born in 2010 or later) to be more active and health-conscious through its #MakeMoves campaign. The mascot will start its #MakeMoves journey in schools across Europe, asking students to submit their most creative football (or soccer) moves and celebrations. The best moves will be transformed into mascot-themed animations using motion capture technology and shared across Europe for other schools to try.
Source: The Toy Book
Recommendation
Over 128000 professional buyers with record-breaking at CTJPA’s Four Expos in Shanghai
On October 17, the 2025 China Toy Expo (CTE), China Kids Fair (CKE), China Licensing Expo (CLE) and China Preschool Expo (CPE) concurrently held at Shanghai New International Expo Centre concluded successfully. This premier "Four-Expo-in-One" event organized by China Toy and Juvenile Products Association (CTJPA) covered 230,000 sqm floor space, with 2,629 exhibitors from 41 country and regions, especially manufacturers from 30+ production hubs. The three-day physical expos attracted 128,768 professional buyers from 185 countries and region. It shown China’s dynamic economy and extensive market potential.
How Much Are Parents Willing to Pay for "10 Minutes of Silence" During a Trip?
Short getaways, weekend road trips, long-distance holiday journeys... The growing need for children's entertainment during travel has created a blue ocean market full of untapped potential. For toy companies, the challenge lies in packing endless fun into limited space, and combining play with developmental value in short moments. This article focuses on three core categories—construction & sensory toys, interactive travel games, and creative craft kits—highlighting best-selling travel-friendly products. We break down the innovations in portability, functionality, and scenario adaptability, aiming to offer new insights for product development and marketing.
Precise Insights into Parenting Anxiety! These 4 Toy Categories Become New Favorites Among Gen Z Parents
As consumer demands evolve and parenting concepts iterate, toy products continue to innovate. In 2025, the infant toy market welcomes a new wave of innovation, spanning sensory training to social enlightenment, and role-playing to cognitive development. Global toy brands are competing for user mindshare through differentiated designs. This article analyzes 15 new infant toys recommended by ToyInsider across four core categories, offering fresh perspectives for product R&D.
Connect?with?World Class?Plush?Toy?Manufacturers?at?China?Toy?Expo?2025!
China's plush and soft toy suppliers are no longer just manufacturers — they are design-driven, trend-savvy, and globally competitive partners with robust international supply chain capabilities. These companies combine creative design, efficient production, and proven export experience to meet the fast-evolving demands of global markets.
