Melissa & Doug has cooperated with the National Park Foundation to launch a new line of toys.
8.3.2023, 3:57:21 PM
126
Melissa & Doug, known for its wooden and eco-friendly toys for preschoolers, has created a collection inspired by national landmarks and wildlife.
The collection includes nature-themed items such as the Yellowstone National Park Grizzly Bear Games playset, where kids can dress up as grizzly bears and go fishing for bear food. The Grand Canyon National Park Hiking Gear Play Set includes pretend hiking gear, such as binoculars and a flashlight. The National Parks Reusable Animal Stickers is a collection of over 100 stickers featuring animals and plants from different national parks.
Other items in the collection include games and puzzles, such as the National Parks Picture Matching Magnetic Game, the National Parks Alphabet & Animals 24-piece Cubes Puzzle, and the Yellowstone National Park Wooden Jigsaw Puzzle.
The wood and paper in Melissa & Doug’s National Park Foundation collection are FSC-certified as part of the company’s ongoing commitment to sustainability.
Recommendation
Pop Mart's Growth Strategy to Reach 20 Billion RMB in Revenue: The Globalization of Trendy Toy Brands 3.0
Recently, Pop Mart announced its 2024 full-year financial results, with a record-breaking revenue of 13.04 billion RMB, a year-on-year growth of 106.9%, and a net profit of 3.4 billion RMB, marking an astonishing 185.9% increase. Behind these impressive figures lies not only the rise of a trendy toy company but also the evolution of the entire industry. This article delves into Pop Mart's growth logic, analyzing their strategic layout, IP management, channel innovation, and globalization breakthroughs to provide valuable insights for other toy companies.
How to Properly Unlock Emotional Value? Four Emerging Trends Revealed by 16 Best-Selling International MESH Toys
In recent years, the mental health challenges faced by children and adolescents have become increasingly prominent, drawing widespread societal attention. In response, the toy industry has swiftly recognized this trend and is accelerating its transformation from traditional "entertainment tools" to becoming "emotional companions" for children. Among these innovations, MESH toys have garnered significant attention and are rapidly emerging.
China Market Insight: Toys & Baby Products Accelerate in October as Tmall Promotion Drives Strong Demand
Shanghai, China — The China Toy & Juvenile Products Association (CTJPA) today released its latest analysis of Tmall’s October sales data, revealing significant momentum in China’s toy, trendy toy, and baby product categories. Benefiting from the pre-sales and first wave of the “Double 11” shopping festival, October has become a key indicator of consumer sentiment and product acceptance in the Chinese market.
How Much Are Parents Willing to Pay for "10 Minutes of Silence" During a Trip?
Short getaways, weekend road trips, long-distance holiday journeys... The growing need for children's entertainment during travel has created a blue ocean market full of untapped potential. For toy companies, the challenge lies in packing endless fun into limited space, and combining play with developmental value in short moments. This article focuses on three core categories—construction & sensory toys, interactive travel games, and creative craft kits—highlighting best-selling travel-friendly products. We break down the innovations in portability, functionality, and scenario adaptability, aiming to offer new insights for product development and marketing.
