The 119th New York Toy Fair 2025 successfully concluded at the Jacob K. Javits Center in New York on March 4.

The four-day event brought together 850 established and emerging toy companies from 96 countries worldwide, showcasing innovative products spanning social, emotional, cognitive, and other developmental aspects. This created a spectacular toy showcase for global audiences and industry professionals. As one of the annual highlights in the toy industry, the New York Toy Fair not only serves as a premier platform for corporate exhibitions and networking but also acts as a driving force for innovation and growth within the sector.

China Toy and Juvenile Products Association (CTJPA) organized 49 Chinese enterprises to participate, assisting companies in identifying target markets and procurement partners while expanding international brand recognition. This strategic move continues to empower Chinese manufacturers in their global expansion efforts.

Hundreds of Thousands of New Toys Unveiled: Visual Spectacle Meets Hands-On Excitement

The fair curated an exhilarating visual spectacle while offering immersive hands-on experiences, attracting retail buyers from all 50 U.S. states and 75 countries/regions. From retro toys reimagined with modern twists to personalized play experiences, from developmental toys fostering childhood growth to artistically crafted collectibles, over 100,000 innovative toys and games were unveiled for exclusive audience engagement on the exhibition floor.

Greg Ahearn, President and CEO of The Toy Association, stated: "The New York Toy Fair has cemented its global reputation as the premier platform for forging partnerships, sealing transactions, and celebrating the creative ingenuity of the toy industry. Over its 119-year legacy, it has consistently served as the definitive marketplace uniting toy manufacturers, retailers, licensors, inventors, wholesalers, and distributors—essentially every stakeholder driving the toy business. This gathering represents a critical nexus where industry leaders converge to cultivate collaborations and spark groundbreaking innovations that will define the future of play worldwide."

Beyond domestic U.S. exhibitors, the 2025 New York Toy Fair featured dedicated international pavilions — the 'World of Toys' zone and the China Pavilion — showcasing participants from 26 countries and regions, strategically amplifying cross-border partnership opportunities.

Additionally, this year's fair introduced specialized thematic zones including 'The Launch Pad' for startup innovations, the 'Hot for Holiday' section spotlighting seasonal trends, and the '2025 Toy Awards Gallery'—strategically curated spaces that collectively unveiled cutting-edge toy concepts through immersive demonstrations.

China Toy and Juvenile Products Association (CTJPA) orchestrated a concentrated showcase of 49 Chinese enterprises, highlighting brand sophistication while accelerating global market penetration.

Amid intensifying global competition in the toy sector, Chinese manufacturers are capitalizing on overseas markets' vast untapped potential through: Implementing stringent production standards, Merging cultural elements with cutting-edge tech, Strategic outreach: Establishing localized distribution networks, CTJPA's cohesive pavilion emerged as an exhibition highlight, demonstrating China's industrial cluster advantages. Representative innovations included:
52TOYS Development Co., Ltd.
Nook Quest for the Heart

Panda Roll Party Series Plush Blind Box

Ningbo Guanyi International Trade Co., Ltd.

Best Kithchen, Set of 10pcs

Games Collection 10 In 1, set of 195pcs

Heze Zhongran Woodware Co., Ltd.
Toys Valley Kids Easel Fsc Wood

Zhejiang Tongyuan Toys Co., Ltd.

Peg Wall Toys

Zhejiang Hengxiang Toys Group Co., Ltd.

7-in-1 Kitchen

Dongguan MoFaHui Toy Co., Ltd.

Mofari Magic Tricks (Pdq)

Magic Kits- Lets Shine

Ningbo Free Exploration Toys Manufacturing Co., Ltd.

3-in-1 Dress Up Game Set: Princess Fashion Show

Dongguan YuanKang Plush toys CO., LTD.

Plush Vegetable Toys-Mushroom

Plush Vegetable Toys-Potato

GuangdongBaoge Educational Material Sci-Tech Co., Ltd.

Rockefeller Center, New York, 928 Pieces Building Blocks

Guangzhou Moetch Cultural & Creative Co., Ltd.

Hello Kitty Sweetheart Superstar Series Plush Relaxing Toy

Gao Den Bao Toys Limited

Baby Play Activity Gym

Dongguan Soonpam Technology Co., Ltd.

Kids Instant Print Camera

Shenzhen Hope Winning Industrial Co., Ltd.

Anti-Gravity Magnetic Roller Coaster

Shenzhen SunKe Innovation Technology Co., Ltd.

Basic Magnet-Free Water Balloons

Shantou Suchiyu Technology Co., Ltd.

1/16 Electric Four-Wheel R/C Car (Coupe)

Discover More Exhibitor Innovations, scan the QR code below to explore new products via the CSI Virtual New York Toy Fair portal.

CSI Virtual Expo Zone: Powering Precision Global Connections
To facilitate targeted business matchmaking between exhibitors and international buyers, the CSI (Certified Supplier Initiative) will launch comprehensive overseas promotion starting February 12, 2025, featuring:

• AI-powered buyer-exhibitor matching

• Personalized email outreach campaigns

• Strategic promotions through CTJPA's official Facebook and LinkedIn channels

• Priority inquiry referrals

• Advance matchmaking sessions

• Global Retail Giants in Attendance
  The event has attracted industry leaders including:

• Manhattan Toy Company (U.S.) – Globally renowned infant toy innovator

• Smyths Toys Superstores – Europe's largest specialty toy retailer

• Walmart – Multinational retail corporation

• Schwarz Group (Lidl & Kaufland) – Germany's top retailer

• Lenta (Лента) – Russia's dominant hypermarket chain

• Target Corporation – U.S. retail powerhouse

• MIRAX HOBBIES – Chile's premier model/toy importer

The CSI (Certified Supplier Initiative), initiated by the China Toy & Juvenile Products Association (CTJPA), is a professional trade-matching platform designed to provide differentiated global promotion for suppliers, enabling them to precisely target key buyers and stand out in the competitive market. Leveraging CTJPA's extensive overseas buyer database and integrated online-offline matchmaking events, the system helps companies strengthen existing client relationships while efficiently acquiring new customers.

Currently, the CSI (Certified Supplier Initiative) comprises the following three tiers:

CSI (Certified Supplier Initiative) addresses international buyers' sourcing challenges by verifying and centralizing suppliers' product safety reports, certifications, and updated product information. This streamlined, transparent platform enables buyers to efficiently evaluate supplier credentials, fostering trust and accelerating cross-border partnerships.